And so finally it's upon us again! AIFW director Merle Deterink, officially opened the Amsterdam Fashion Week Downtown programme on Saturday at Maison de Bonneterie. The main hall of the Rokin fashion department store was packed with champagne sipping enthusiasts, while singer Trijntje Oosterhuis performed, with a surprise visit by famed jazz saxofonista Candy Dulfer.
Ms Deterink also recieved the first copy of the fashion week glossy 'Frontrow' from Grazia editor-in-chief Hilmar Mulder.
Ms Deterink also recieved the first copy of the fashion week glossy 'Frontrow' from Grazia editor-in-chief Hilmar Mulder.

Trijntje Oosterhuis, Candy Dulfer, Hilmar Mulder and Merel Deterink showing the AIFW glossy 'Frontrow' (photo: Maarten Schuth).
In the store, the opening marked the start of the nine day 'Fashion Week Designers Market', where AIFW designers and labels like Jan Taminiau, Bibi van der Velden, Mada van Gaans, EnD by Eva & Delia, Ontfront and NON by Kim will be showing and selling their creations. Most of the designers were present to advise and talk to press and visitors.

Kim Bakker from NON by Kim with two models showing her designs (photo: Maarten Schuth).
Meanwhile at their Statement Store nearby, Amsterdam Fashion Institute's (AMFI) initiative INDIVIDUALS kicked off the week as well. Highlight of AMFI's presence during the AIFW will be the INDIVIDUALS catwalk show at the Westergasfabriek on Januari 28th; a collection designed by students of the academy.

At the AMFI Statement Store (photo: Maarten Schuth).
Check the gallery below for more photos.
Maison de Bonneterie, Amsterdam
Saturday, January 23rd | 4.00pm
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